NOVICA: Gift shopping that gives back

Wool scarf, ‘Harmony Flowers’ $52.95 > $34.97 —11/29/12 only!!!

Novica is a shopping site created in association with National Geographic that is dedicated to offering hard to find goods by artists and artisans from around the globe. Not only can you find jewelry, home decor, artwork and accessories from places like Bali, Brazil, Thailand and West Africa, but Novica also includes a blurb about the artist who created each item, giving you a better insight on the life of the person you are supporting with your purchases.

Leather and gold plate wrap bracelet, ‘Golden Green’ $74.95

For you savvy shoppers, the website even features one special deal at up to 50% off for a 24 hour period every day.

Wood mask, ‘Balinese Woman’ $72.95

Novica is also partnering with to provide microloans of as little as $25 to these artisans in under-developed areas whose entrepreneurial efforts go to support their families and communities.

Artists like Eka benefit greatly from this arrangement. After recently losing her husband, Eka has been left to raise her two young children on her own. Eka’s partnership with Novica allows her to continue to use her talents as a wood sculptor while providing for her family.

Wood Artist, Eka

“Being associated with Novica means I can feed my children – I will always do my best to provide a good future for them. Thanks Novica and thanks to you all, because you encourage me to continue developing new ideas and designs for the sculptures so they will be always liked.” (